Barcelona, 6 October, 2015 – Inveready leads an investment of 1.8M € in the big data analytics company InnoQuant, which has developed the platform MOCA (https://mocaplatform.com/). The investment will allow MOCA to be launched internationally, as well as reinforce its R+D+i. The investment will be carried out through the years 2015-2017.
MOCA is the most advanced proximity marketing tool in the market. The tool enables companies to reach their mobile customers with personalized messages in the right moment depending in the context they are in. The platform gathers information through sensors and applications, it also allows to segment client groups according their interests, geo-location and behavior. Ultimately, the tool also provides data analysis regarding the development of on-going marketing campaigns.
MOCA allows organizations who deal with massive audiences, coming from various sectors, such as, retail, banking, infrastructures management or event management, amongst many others to get a deeper knowledge of their clients. Marketing and app development agencies will also benefit, as they will be able to offer complete solutions that deliver the analysis of big sets of data. MOCA transforms mobile apps into powerful marketing tools that enable companies to develop highly personalized proximity marketing campaigns, as well as gather real time information from the users.
MOCA deals with internationally recognized partners, such as Kontakt.io (http://kontakt.io/) or Pole Star (http://www.polestar.eu/), and equally prominent clients like Fira de Barcelona (http://www.firabarcelona.com/), which used the platform for the GSMA Mobile World Congress 2015. In the 2015 Mobile World Congress, MOCA achieved significant numbers related to user acceptance. 79% of the users accepted to use their GPS and 60% activated the Bluetooth. On average 30% of the users opened the notifications coming from proximity campaigns, demonstrating that if high value, personalized content is delivered, clients will not hesitate in sharing their location.
According to María Fernanda González, CEO of the company, “The investment from Inveready along the public financing, will allow to position the technology MOCA and accelerate the international growth of the company with strategic partners”.
Ignacio Fonts, Managing Partner in Inveready, points that “MOCA platform presents a considerable technological disruption in a growing market, with an extensively experienced team in Big Data solution. Both characteristics that math the investment criteria of the Inveready fund First Capital II”.
InnoQuant, which in the past was a Big Data consultancy, will now focus solely on their product MOCA. This strategy will allow the company to grow the emerging market which is real time proximity marketing. Half of InnoQuant’s team will work on R+D+i. This teams is constituted by Doctors and engineers. It is worth to mention that InnoQuant has developed a platform of a very high technological value, which is competitive worldwide, with funds coming from their auto financing.
Inveready Technology Investment Group (www.inveready.com) is the first Investment group which focuses in early stage innovative companies, with investment needs of 1 to 4 million Euros. Inveready is located in Barcelona, Madrid and San Francisco. The international presence provides relevant help to companies, when tackling the internationalization of their solutions.
Today Inveready has 5 investment vehicles, with assets under management close to 70 million Euros and 120 shareholders. Inveready has more than 40 investees, like Adman, Clarive, Bitext, Mobincube, Pal Biofarma, Sweetspot or Catchoom. Inveready has recently announced the disinvestment in the following participated companies: Password Bank, 3Scale Networks, Indisys, Lucierna and MÁSmovil.
Founded in Barcelona in 2010, InnoQuant is a company, specialized in the development of Software solutions that allow their clients to improve the proximity marketing strategies, through the analysis of big sets of data (Big Data).
InnoQuant has developed the marketing platform MOCA, which processes a continuous flow of real-time data, coming from mobile users. MOCA also allow client segmentation according to the definition of their interests, the geo-location and their behavior.
InnoQuant has opened up their partnership program, so that marketing and app development agencies, can use MOCA to develop solutions for their final clients. The program is having good reception, specially in Europe and Latam, where the company wants to expand internationally.
InnoQuant central offices are located in Sant Cugat del Vallès, Barcelona, and have representation offices in London and Madrid.